WoW the Concept

For that special lady in your life give the present of detail, thoughtfulness and love. The Town is proud to welcome to the business district Word of Women (WoW) The Concept. A women-ran boutique with items produced by women for women.

WoW opened its doors early fall 2022, and it's already becoming a staple Surfside shop. Owners Maria Sampietro and Pandora Rizzi carefully curate essentials that are elegant, classic and unique.

From Italian imported beauty products to leather handbags, dresses and jewelry to one-of-a-kind baby clothing, candles, keychains and stationary. Patrons are bound to find the perfect gift for every woman's taste. 
9507 Harding Avenue, Surfside, Florida United States
(305) 763-8894
Monday- Friday 11 a.m. to 7 p.m., Sunday noon - 6 p.m., Closed on Saturdays.